Google is largely centered on bettering its web search results for the benefit of online users as well as keeping track of the changes taking place in the Google Search Algorithm updates which channelize the SERPs ranking mechanisms. HighMark SEO has done some excellent research on recent changes to the google algorithm.
Here are a couple of recent SEO Google algorithm updates:
1. Google Hummingbird Update
Around August 2013, Google Hummingbird Update was introduced as a new search algorithm for Google whose role in deciding a website’s ranking is quite significant. It consists of over two hundred factors which can affect the search results as well as website rankings. The changes made in Hummingbird which were the biggest were its capability of keeping a keen eye on mobile marketing, due to the recent boom in smartphone purchasing which had taken place over the last few years, this is not surprising.
Its ability to be precise as well as fast is where the name “Hummingbird” comes from; its design is mainly to focus on phrases or keywords meanings instead of individual keywords. To decipher a certain phrase´s meaning, Hummingbird looks over the entire phrase. With Google Hummingbird SEO updates it is a lot easier for pages to match the meaning and do better in search results. HighMark SEO has also done quite a bit of research to determine what how to naturally write useful content that can be used by both human readers and read and organized by google’s search engine bots.
Recent SEO Updates Related to Hummingbird
• To ensure the search results are better, there is now the use of Knowledge Graph facts.
• Effectiveness of keywords that are Long-Tail.
• Billions of pages all across the web have undergone the application of meaning technology.
• Easy to recognize when there is keyword stuffing.
2. Google Penguin Update
In April 2012 the Penguin Update was propelled by Google as a way of catching the websites which were spamming the search results from Google. The main purpose of this update was to decrease the search rankings of websites which are in violation of Google’s Webmaster guidelines as well as those who use Black-hat SEO techniques as a way of artificially increasing the rankings on their websites. This is done either by obtaining or purchasing links with the use of some black-hat practices.
The main reason that this update was put in place was to penalize all websites who use techniques that are manipulative as a way of achieving the desired high rankings. According to estimates made by Google, approximately 3.1% of search queries in English are influenced by penguin, when it comes to queries in other languages such as Arabic, German and Chinese, approximately 3% are affected and in language categories which are “highly spammed,” the percentage is even much larger.
Normally sites which were pre-Penguin used some external link building tactics which were negative as a way of ranking good in SERPs and therefore boost their traffics. That being said, on Penguin was introduced it implied that content was of extreme importance and that those whose content is incredible will be recognized; however, those with spammy or not much content would be punished.
It is crucial that search professionals keep themselves up to date on all of the latest SEO updates.